Luxury packaging for drinks brand

Luxury packaging

Luxury packaging solution for premium drinks brand. This drill cotton drawstring bag and accompanying grosgrain cotton ribbon is two way pull to close and knotted at the ends to prevent the user pulling it through. Heavier weight cotton was chosen for its protective element but also for the nod towards luxury, offering it a premium feel.

Screen printed both front and back panels of the luxury packaging bag, this bag could have used any number of decoration options available when manufacturing a bespoke bag.

Fabric options for luxury packaging

Cotton is a popular choice for luxury packaging. It comes in many forms such as recycled cotton, both pre-consumer and post-consumer waste and Fairtrade organic cotton are sustainable cotton choices. Cotton weights are measured in ounces or gsm and this applies to standard cotton or other greener cotton options.

Not limited to cotton, we work in a variety of fabrics including synthetics such as PVC or PU leather. Jute, bamboo and hemp are environmentally friendly options. Denim, none-woven PP, RPET for bags and polyester are all options to consider when working out what the bag you are making will be used for. Each of these fabrics have pros and cons associated with them, so it's a question we ask at the beginning of your luxury packaging project, so we can make sensible recommendations based on the bag purpose and your budget.

Pantone matching luxury packaging is possible by dying the fabric prior to construction or overprinting. We supply colour swatches prior to full production to ensure you select the right colour to suit the rest of your product portfolio or brand guidelines.

Straps and handles for luxury packaging

The length of a strap can be customised to suit the objective of the product packaging. Short handles for hand carry, long handles for shoulder carry or both. Draw cord or fold over flaps are options for packaging.

The handles on the bag can be made from a number of fabrics to suit the style of the packaging Leather handles or vegan leather (PU leather) can be added for a premium finish to the bag. Cotton webbed handles in contrast colours, stripes or overprinted is possible. Other suggestions for custom handles on bags include overprinted cotton or a rope.

Decoration of luxury packaging

Logo printing on luxury packaging doesn't need to be limited to the centre of the item or a screen print. There are multiple print options and choosing the right one will be determined by the artwork you want to print on the bag. Other decoration options include embroidery and applique. It's also possible to print all over the panels of a bespoke tote bag, on the handles and on the inside of the bag, folder or drawstring packaging and also on the lining. Other decoration options include badges and labels.

Closure for luxury packaging

Popular options for closing product packaging include a zip at the top that runs from one end of the width of the bag or folder to the other. The colour of zip can be metal gold, antique brass, rose gold or silver. Other options include coloured plastic zips. The zip tape can vary in colour and an array of stock colours are available or the zip tape can be Pantone matched to the fabric or print of the bag, folder or envelope.

Metal poppers, draw cord closures and flaps with poppers to securely keep the flap down is possible, as are metal or plastic buckles or velcro.

Labels for luxury product packaging

Adding a label to a bag, folder or envelope can offer a variety of branding opportunities. Fabric labels can be woven or printed and sewn in various external or internal hems on the side or over the top of item. PU leather badges or leather labels can be debossed or embossed and be sewn in on the panels of the bag, the straps or pockets.

Metal badges or labels can be branded and attached at any place on the bag. Colours range from metallic colours to overpainted Pantone matched metal.

Accessorizing luxury packaging for repeat use

Pantone matched trim, piping and thread are tiny details that can make a big impact on your customised tote bag. For a truly bespoke luxury product packaging, the devil is in the detail itself and matching the colour of the thread to the print in the logo or internal taped seams for a precise and neat finish will give your bag the edge over your competitor's choice of packing.

Custom branded merchandise

Adding branded merchandise or premium umbrellas to your portfolio is something our sister company can help with. Other solutions we can help you with include a fulfilment and pick and pack service.

Bespoke product packaging