hand holding square shaped black bag with white print on that says EVERY BOOK IS THE WRECK OF A PERFECT IDEA by the Booker Prize Foundation
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A Timeless Tote: The Booker Prize Foundation’s Classic Book Bag

Client: Booker Prize Foundation Project: Classic Book Bag Product Details: Case Study: Classic Book Bag for the Booker Prize Foundation The Booker Prize Foundation, renowned for awarding the prestigious Booker Prize since 1969, sought a high-quality, durable bag to represent their esteemed literary award. The Booker Prize is the leading literary award in the English-speaking world, celebrating…

The Art of Manufacturing Custom Backpacks
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The Art of Manufacturing Custom Backpacks

Elevate Your Brand with our Bag Design Service In a world where individuality and uniqueness are cherished, bespoke products have gained significant popularity. Customisation allows you to express your creativity, stand out from the crowd, and make a lasting impression. One product category that has fully embraced this trend is custom backpacks. And if you’re…

up close image of detailed watermelon print on inside of open zipped bum bag for Grey Goose
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Crafting Luxury: 5 Ways Grey Goose Perfected Experiential Marketing

Grey Goose, the premium vodka brand, has masterfully utilised experiential marketing to create a luxurious and engaging brand narrative. Experiential marketing, which focuses on creating memorable experiences for consumers, has been a key strategy for Grey Goose in differentiating itself in a crowded market. 1. The Challenge of Marketing Luxury Goods Marketing luxury goods like…

hand holding a navy blue tote bag with pink Monzo cartoon space rocket

Top 8 Successful Bag Campaigns

Successful branded bag campaigns that have effectively promoted brands and engaged audiences A branded bag campaign is a great method of communication for promoting brands due to their repeated use and longevity, along with their perceived added value to the user. We’ve selected the brands we think made use of their bags and used them…