Top 8 Successful Bag Campaigns
Successful branded bag campaigns that have effectively promoted brands and engaged audiences
A branded bag campaign is a great method of communication for promoting brands due to their repeated use and longevity, along with their perceived added value to the user. We’ve selected the brands we think made use of their bags and used them to their best advantage.
1. TOMS “One for One” Campaign
TOMS is well-known for its “One for One” campaign, where for every product purchased, the company donates a product to someone in need. Their branded tote bags, often given away with purchases, not only promote the brand but also spread awareness of their philanthropic mission. This campaign has helped TOMS build a strong, socially-conscious brand image
2. Whole Foods Market
Whole Foods Market uses a branded bag campaign by utilising reusable tote bags to promote their commitment to sustainability. The Whole Foods Market x Anya Hindmarch collaboration was a sustainable and fashion statement that generated demand and excitement in the press, with the bags selling out and then being resold at a much higher price. The collaboration bags feature Whole Foods logo and made from recycled plastic, reinforcing the brand’s dedication to environmental responsibility.
3. Lululemon Athletica
Lululemon’s reusable shopping bags have become iconic. These bags, often given with purchases, feature motivational quotes and the brand’s logo. The iconic reusable shopping bag that was given out with purchases, was designed to be reused, promoting both the brand and a healthy, active lifestyle. The bags have become a status symbol among fitness enthusiasts and following research1 into why consumers love these bags so much, it was found that there were positive significant relationships towards the brand, brand loyalty and intention to repeatedly use the bag.
4. IKEA “Big Blue Bag”
IKEA’s large blue Frakta bags are not only practical but have also become a cultural icon. Probably one of the best bag campaigns of all time. These bags are sold at a very low price and are incredibly durable, making them popular for a variety of uses beyond shopping. The distinctive design and functionality of the Frakta bag have made it a recognisable symbol of the IKEA brand.
IKEA bag, photo from IKEA.
5. Trader Joe’s
Trader Joe’s offers a variety of branded reusable bags that reflect the quirky and fun personality of the brand. These bags often feature unique designs and are sold at a low cost, encouraging customers to use them regularly, but quickly became legendary and being resold for much more than they retailed at. The bags help promote Trader Joe’s commitment to reducing plastic waste and have become a favourite among shoppers.
6. Monzo Bank
Monzo, a digital bank, uses branded tote bags as part of their customer engagement strategy. These bags are often included in welcome packs for new customers or given away at events. The bags feature the Monzo logo and vibrant colours, helping to increase brand visibility and create a sense of community among users1.
Monzo employee engagement packs, made by Wurlin
7. Google
Google has used branded tote bags at various events, such as their annual developer conference, Google I/O. These bags often contain event materials and swag, featuring the Google logo and event-specific designs. The bags serve as a practical keepsake for attendees and help promote the Google brand long after the event. Google also sell their bags on their online merch shop.
8. Charity: Water
Charity: Water, a non-profit organisation, uses branded tote bags to raise awareness and funds for clean water projects. These bags are often given to donors or sold as part of fundraising campaigns, also selling them online. Their branded bag campaign use bags that feature the Charity: Water logo and messages about the importance of clean water, helping to spread the organisation’s mission.
These examples demonstrate how branded bags can be used effectively to promote a brand, engage customers, and support broader marketing and social responsibility goals. By incorporating thoughtful design and aligning the bags with the brand’s values, companies can create memorable and impactful promotional items.
Reasons to choose the Bag Workshop for your bag campaign
At The Bag Workshop, we are more than just enthusiastic about bespoke bags; we are experts in creating bespoke umbrellas, packaging, and customised merchandise. Here’s what sets us apart:
Specialisation and Expertise:
Bespoke Solutions: We specialise in crafting unique, tailor-made products that perfectly align with your brand’s identity. Whether it’s custom bags, umbrellas, or packaging, our expertise ensures high-quality, distinctive items.
Innovative Merchandise: Our team is adept at developing innovative merchandise that stands out in the market, helping your brand make a lasting impression.
Progressive and Flexible Approach:
Creative Collaboration: We work closely with creative agencies and brand owners, exploring concepts and developing custom branded solutions that resonate with your target audience.
Adaptability: Our flexible approach allows us to adapt to your specific needs and timelines, ensuring a smooth and efficient process from concept to delivery.
Global Sourcing and Trusted Partnerships:
Extensive Supplier Network: With a global reach, we source the best materials and products from trusted suppliers around the world, ensuring top-notch quality and variety.
Reliable Partnerships: Our clients trust us for our reliability and commitment to excellence. We build strong, long-term relationships based on mutual trust and success.
Comprehensive Project Management:
Structured Coordination: We provide structured project coordination, managing every aspect of the production process to ensure timely and efficient delivery.
International Distribution: Our expertise in international distribution means we can deliver your products wherever you need them, maintaining the highest standards of service and quality.
Commitment to Quality and Innovation:
High Standards: We are committed to maintaining the highest standards in everything we do, from the initial concept to the final product.
Continuous Improvement: We continuously seek new ways to innovate and improve, ensuring that our products and services remain at the forefront of the industry.
By choosing The Bag Workshop, you are partnering with a team dedicated to bringing your brand’s vision to life through high-quality, bespoke products and exceptional service. Let us help you create something truly unique and impactful.
1 Sadachar, A. & Timyan, A., (2019) “Why Do Consumers Love to Use Lululemon’s Reusable Shopping Bags?”, International Textile and Apparel Association Annual Conference Proceedings 76(1). doi: https://doi.org/10.31274/itaa.8774
