A Timeless Tote: The Booker Prize Foundation’s Classic Book Bag
Client: Booker Prize Foundation
Project: Classic Book Bag
Product Details:
- Bag Type: Classic Book Bag
- Material: Heavyweight black canvas
- Shape: Square
- Straps: Canvas shoulder-length straps
- Print: Screen print in white on both sides
Case Study: Classic Book Bag for the Booker Prize Foundation
The Booker Prize Foundation, renowned for awarding the prestigious Booker Prize since 1969, sought a high-quality, durable bag to represent their esteemed literary award. The Booker Prize is the leading literary award in the English-speaking world, celebrating outstanding fiction and significantly impacting the literary community by bringing recognition, reward, and readership to exceptional works.
Project Overview:
Book bag chosen for this project, the Booker Prize Foundation selected a robust, heavyweight black canvas bag. The bag’s design is both practical and stylish, featuring a square shape and shoulder-length heavy cotton webbing straps for comfortable carrying. The bag is screen printed in white on both sides, ensuring the Booker Prize branding is prominently displayed.
Book Bag Customisation Process:
- Material Selection:
- The client chose a heavyweight black canvas for its durability and classic appearance, aligning with the prestigious nature of the Booker Prize.
- Design and Printing:
- The bag features a clean, minimalist design with the Booker Prize logo screen printed in white on both sides. This simple yet striking design ensures the logo stands out against the black canvas.
- Strap Design:
- The shoulder-length straps are made from heavy cotton webbing, providing both strength and comfort for the user.
Additional Customisation Options:
While the chosen design was straightforward and effective, the client had several other customisation options available with a longer lead time:
- Pantone Matched Fabric: Custom fabric colours to match specific brand guidelines.
2. Woven Label: Adding a woven label for an extra touch of branding.
3. Pockets: Adding internal and external pockets for additional functionality.
4. Colour Straps: Using contrasting colour straps to enhance the bag’s visual appeal.
Book bag outcome:
The final product was a classic, durable book bag that effectively represented the Booker Prize Foundation’s brand. The bag’s robust construction and elegant design made it a perfect accessory for promoting the prestigious literary award.
About Us:
At Wurlin-The Bag Workshop, we specialise in creating bespoke branded merchandise, including custom bags and premium umbrellas. We work closely with clients to develop tailored solutions that meet their specific needs and brand values. Our expertise in sourcing high-quality materials and our commitment to excellence ensure that every product we create is of the highest standard.
You might also be interested in the bag we made for Bloomsbury Press, Grey Goose Experiential Campaign or other brands who have had a successful bag campaign that we love.
